Concept Research
Fact checking key questions: what wild flower planting campaigns have gone before? Will a seed filled water balloon actually become a flower patch?
Market Research
We researched wild flower planting, critically reviewing past events and schemes in relation to our own idea. We also found that many councils have begun wild flower planting initiatives over the past 5 years,suggesting that our proposal to liaise with local councils to choose plots for the planting events would be logistically possible.
Concept Research
We looked into the options for water balloon materials, learning that latex based ‘biodegradable’ balloons take over 16 weeks before they begin to look degraded. We compared many biodegradable materials including cellulose and starch based substances, deciding on protein-based bioplastic balloons due to their short durability and ability to vary their water solubility and texture.
The event would be part of a countrywide campaign, hosting Water Bloom events across the UK’s suburbs. To ensure these have a positive effect on local biospheres, flowers and grasses native to each area would be used. We identified a selection of wild flowers and grasses native to Dorset that could be used at Slades Farm, our speculative event location.
