Castle Campaign
Transforming The Castle Climbing Centre's identity to realign with their sustainable principles through reimagining their logo and designing a social media campaign with a supporting merchandise range.
Research
The Client's Story
They collect excess apples, press them and sell 200 litres of juice annually, with profits going to refugee charities.
They utilise the natural wells within the building structure, creating a natural ventilation system, reducing their energy consumption by 30%.
They recycle their retired climbing ropes, sending them to London zoo for their animal enclosures.
Initial Sketches
Developing a Style
Developing a Logo
